INTRO

Hi, hello.

I’m Amelia, a product designer based in London, working at the intersection of psychology, emerging technology and human behaviour.

Focused on shaping complex ideas into clear, calm and meaningful digital experiences — from early vision to thoughtful execution.

I studied psychology before design, which left me with a lasting interest in behaviour, attention and the quiet ways technology shapes how people feel.

My work is driven by curiosity, care, and a belief that good design should leave the world a little better than it found it.

ME

EXPERIENCE

With experience across product design, behavioural UX, branding and human factors.

Currently designing AI-first wearable concepts at Huawei Innovations HMI Lab, with a focus on generated UI, conversational interaction and intent-led systems.

Previously led product design at Ask A, co-founded Loom, and designed wellbeing products for university students.

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Based in

London, UK

Made with

🍯 & 🥛

Thanks for stopping by, let's connect!

Based in

London, UK

Made with

🍯 & 🥛

Thanks for stopping by, let's connect!

Based in

London, UK

Made with

🍯 & 🥛